Automating consumer trust
In November 2019, I joined Luxtag’s tech team and played a crucial role in defining the team’s process, leading to the implementation of various experiments to improve product creation that could attract businesses. Brandtag is one of it.
Throughout my three-year tenure, I gained valuable experience and learned new design methodologies, which helped me refine my overall comprehension of product design for the digital medium.
Build anti-counterfeit products for FMCG
As one of the earliest designers to join the team, I collaborated closely with both engineers and the marketing team to develop a fully-functional verification tool for Fast Moving Consumer Goods (FMCG). To achieve this, my manager and I introduced user-centered methodologies that helped us to better understand the pain points associated with verification in a large-scale product that produced millions of units daily.
During my time at Luxtag, I designed and launched numerous experiments on Brandtag. I have selected some of the most interesting examples to illustrate the workflow that I learned and practised during my tenure at the company.
Disclaimer: All designs presented were either designed by myself or in collaboration with designers under my direction.
Luxtag’s focus on authentication and fraud protection. We try to position and provide solutions for the FMCG and manufacturing sectors. In order to bring its product to market, Luxtag should prioritize ease of use for clients and reduce the need for customisations.
By streamlining the verification process, Luxtag’s product can help reduce costs for low-margin products, ultimately benefiting both manufacturers and consumers. Additionally, the product can help foster greater engagement between brands and consumers, enhancing the overall customer experience.
Overall, Luxtag has a great opportunity to provide value to the FMCG and manufacturing sectors through its authentication and fraud protection solutions. By focusing on ease of use and cost savings, and leveraging emerging technologies, Luxtag can create a product that meets the needs of clients and consumers alike. The goal of our product is to ease the step of product verification that will:
Reduce the verification cost for low margin product
Create consumer engagement between the brand and consumer
App less and instant verification
Prototyping & Testing
Add Product SKU
Verify Page customisation
Product Verify Customisation Page